Overview

Resume Reviews is a brand new business by Rasheeda Ahmed who is an ambitious journalism student and a mother from Cleveland, Ohio. She wanted to start her resume review business but found herself unable to make progress because of lack of business training. She was struggling to start her business for 3 years.

The Challenge

Rasheeda had attempted starting businesses before but found it difficult due to the lack of business training.

Our Approach

In our first meeting with Rasheeda, we assessed her business vision and goals and conducted a comprehensive market research to understand how to set her apart from her competitors.

Based on the research, we created a brand that resonated with her target market.

We then built an offline marketing plan to help her reach her audience effectively. We now continue to work with her to help her add products to products and services range and conduct monthly marketing assessments to help reach her goals.

The Results

As a student, I was fairly new to the business world. I had an idea, some past experiences but nothing else to go off on. I was also not sure how to reach my audience being so much younger than most of my competitors. The initial market research helped me differentiate my company and articulate what my products and services were. ABT then helped me design my product and services plan along with a profit model for my business. These trainings helped me create buzz while ABT’s marketing and sales webinars helped me where I struggle the most, with attracting my first clients. While working with ABT, I found that ABT knows enough to tell you what works and what doesn’t work in a lot of industries but most importantly, ABT is result oriented and guide you the steps and strategies that will work for your business.